Unveiling truths and dispelling marketing myths | Brian Goldfarb | Tenable
Update: 2023-01-18
Description
Brian Goldfarb is the CMO at Tenable. Brian is a highly experienced marketing expert and has held senior roles at GE, JPMorgan Chase, Google, Microsoft and Salesforce. He was previously CMO at Splunk, Chef Software, Amperity and now Tenable.
We discuss:
- Why the CMO role is not all about Marketing
- How to transform an organisation whilst honouring the past
- Which areas of Marketing need their myths dispelled
- Deepening the relationship between brand and demand
Mentioned in this episode:
Brought to you by CMO Crowd and The Marketing Practice
Find out more at cmocrowd.com
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